Projection mapping just got even smarter. Now there is capability to map onto moving objects. The potential for brands and business to show the future potential and make the ordinary into something extraordinary is here.
In this short film we document a live performance, captured entirely in camera… with no after effects. The projection mapping is dynamic and tracks to moving objects...
Presumers are simply consumers clamouring to support, be involved with, and fund products and services pre-launch, fuelling a burgeoning crowd-funding movement.
There's a clear shift to less consumer involvement, and more straightforward shopping in the pre-launch arena. Data from market-leader Kickstarter shows the incredible growth and global scale of crowd-funding. Have you got involved yet?
Brazilian nonprofit Casa do Zezinho has been running its Half for Happiness campaign, which aimed to boost awareness about malnutrition. In the space where the missing portion was an explanation that the additional proceeds from the items’ sale would be donated to Casa do Zezinho to help alleviate malnutrition. We like it - it's a great way of sharing with those in needs and it challenges the traditional two for one offers that we see in western economies, where we are conditioned to over-consumption. Nice work.
