The Conversation Prism infographic is a visual map of the entire social media landscape, created by Brian Solis and visualised by JESS3. This is version 4.0 and forms part of an ongoing study in digital ethnography that tracks dominant and promising social networks and organises them by how they’re used in everyday life. Whilst the social landscape continues to change, this is an interesting take and way to organise conversation and engagement online...
The potential in all categories for social collaboration continues.
The Missing Persons Pre-Roll was geo-targeted to focus on the locations that each missing person was last seen, and the standard YouTube ‘Skip’ button was re-skinned to say ‘Yes, I have’ or No, I haven’t’ with the pre-roll dramatically asking 1.2 million location specific YouTube viewers across Australia if they had seen this person… With each ‘Yes, I have’ allowing a users to input new information about a missing person…
With textual search and information now abundantly available to most people most of the time, the race is on to make instant visual search and information ubiquitous too. Any real world object (if not person) will soon be able to be ‘known’ by on-the-go consumers equipped with smartphones, which can be pointed at anything to retrieve/ find related information on a whim.
It took Shazam, one of the pioneers of POINT & KNOW technologies, over 10 years to create 1 billion audio ‘tags’, but it announced in February 2013 that its 300 million users were now generating 1 billion tags in 3 months. Behaviour change will happen very quickly, once brands stop getting excited about simply being able to push alerts and start thinking about the new potential capabilities, behaviours, interactions, platforms, tools and services that will be unlocked by wearable devices...
