Brazilian nonprofit Casa do Zezinho has been running its Half for Happiness campaign, which aimed to boost awareness about malnutrition. In the space where the missing portion was an explanation that the additional proceeds from the items’ sale would be donated to Casa do Zezinho to help alleviate malnutrition. We like it - it's a great way of sharing with those in needs and it challenges the traditional two for one offers that we see in western economies, where we are conditioned to over-consumption. Nice work.
