The potential in all categories for social collaboration continues.
The Missing Persons Pre-Roll was geo-targeted to focus on the locations that each missing person was last seen, and the standard YouTube ‘Skip’ button was re-skinned to say ‘Yes, I have’ or No, I haven’t’ with the pre-roll dramatically asking 1.2 million location specific YouTube viewers across Australia if they had seen this person… With each ‘Yes, I have’ allowing a users to input new information about a missing person…