Read and learn

Yes, it's that time of year again. Here's the annual SoDA 2H Digital Marketing Report. A copy of the 44 page that report covers some of the most important topics in the digital industry today, along with some great thought-leadership pieces and a cross-section of trends and campaign examples.

Some of the latest trends covered in the 2H SoDA Digital Report include rich, insights relating to: 

  • The Rise of the Location-Specific Experience
  • A Web of Every Shape and Size (Devices)
  • The Increasing Value of Front-End
  • The Rise of Real Time Advertising

Here's to the idea catchers

A great idea can do the job of ten or twelve.  When technology is being used as the way to ignite innovation, don't forget the power of a rich, simple human truth or a simple, honest idea that connects consumers across continents.  Enjoy.

In goods we trust

So, who were the top most valuable brands this year.....and who is the new number 1? Apple (who have topped it for the last few years) lost 20% of its value in 2014, with it’s brand now only worth $147,880 million....try Googling the answer.